Monday, September 17, 2012

Why should I be on social media?

Social media: What's the big deal? There are so many blogs, so many Twitter handles, so many Tumblrs. What difference does it make if I'm not there?

A big one.

Do a quick Google search for: "Should authors use social media?" You know what you'll find? A resounding yes. But here's the thing, it's not enough to use social media. You have to know why. And I can't tell you that. The why is something you must decide for yourself.

What's your goal? Until you answer this question, you really won't know what platforms are right for you. And if you're anything like me, being goal-less will kill you.

I have two goals for my social media presence:
  1. Establish myself as a source of information for young adult readers and writers
  2. Get connected to the young adult writing community
You may have the same goals, or yours might be different. Maybe you're trying to build a platform for your extensive knowledge about Chiweenies. Maybe you don't write at all but you love to read and want to help other readers find the right books. Our maybe you really want to get plugged into a community of Sharpie lovers.

Or perhaps you want to connect with Sharpie-loving Chiweenies.

Once you set a few clear goals for being active in the social media sphere, then everything else will fall into place much more easily. You can create a plan. You can blog according to that plan and not feel overwhelmed.

I mentioned last week that I'm making some changes to my blog. That's because my goals weren't clear, but now that they are, I have three standard blog features that align with those goals (Social Media Mondays, Writing Wednesdays, Friday Reads). I'm not just treading water. I'm here with a purpose.

How about you: What are your goals?


  1. I think my goal is first and foremost to connect with other writers. A goal later on down the line will be to help promote what I've written. Probably...

  2. I feel a little like I've lost sight of my blogging goals. Thanks for the reminder just how important they are. :)

  3. Totally to connect to other writers and share my own writing!

  4. My goal in blogging and in tweeting is to participate in an exchange of relevant YA/publishing information, and foster relationships with fellow YA writers/readers. I *think* I'm doing a fairly good job of that so far. Plus, I'm having fun with it. :)

    1. Awesome! It looks like you're doing a pretty good job to me. :)

  5. Like others, my goal is to connect with other writers, even though my blog and Twitter feed are often more about mothering and other topics. Maybe I need to refocus--or start another blog. Thanks for this food for thought.

    1. Happy to help :) I think next week's post will have a lot of good stuff in it for those looking to connect with other writers.